Instagram Reels are a great way to engage with your audience and grow your following. But did you know that you can also post your Reels to Facebook? In this article, we’ll show you how to do it in just a few simple steps. In recent years, social media is becoming a preferred platform for so many people all around the world. Different social media platforms launched several features to attract users. One of them is Instagram Reels, which was released in 2020. Instagram Reels are very similar to TikTok videos: short, engaging videos that can be shared on Instagram Stories, the Explore page, and your feed.
If you want to gain more followers and a wider audience, sharing your Instagram Reels on Facebook is a great strategy. Facebook Reels allow users to share short-form, entertaining videos with friends and followers. Additionally, you can share videos on both platforms to reach a wider audience by sharing your edited Reels on Facebook. Reels offer a unique and immersive experience as they play full screen with sound by default, making them more captivating and attention-grabbing. However, remember that Reels can only be edited on Instagram, not Facebook. Once you’re done editing, it must be uploaded to Instagram first before sharing it on Facebook.
On the other hand, Facebook offers various editing tools specifically designed for Facebook Reels, allowing users to add music, effects, and filters to their videos. Once you have an Instagram Reel that you want to share on Facebook, simply open the Reel in the Instagram app and tap the three dots icon in the bottom right corner. From the menu that appears, select “Share to” and then choose “Facebook.” You can then choose to share the Reel to your Facebook profile, a group, or a page. Once you’ve made your selection, tap the “Share” button and your Reel will be posted to Facebook. Sharing your Instagram Reels on Facebook is a great way to reach a wider audience and grow your following on both platforms.
Cross-Posting Reels to Facebook
Cross-posting Instagram Reels to Facebook allows you to effortlessly share your creative content with a wider audience. Follow these steps to seamlessly cross-post your Reels:
Step 1: Ensure Reels Cross-Posting Is Enabled
Before cross-posting Reels, ensure that the feature is enabled. Navigate to your Instagram profile, tap the menu icon at the top right, select “Settings,” and then “Account.” Under “Cross-Posting,” make sure the toggle for “Auto-post to Facebook” is turned on.
Step 2: Create Your Reel
Create an engaging and captivating Reel on Instagram using the Reels creation tools. Add music, effects, and other creative elements to enhance its appeal.
Step 3: Choose Cross-Posting Destination
Once your Reel is complete, tap the “Share” button at the bottom of the screen. In the “Share to” section, select “Facebook” and choose the desired Page or Group you want to cross-post to.
Step 4: Confirm and Share
Review the cross-posting details and make any necessary adjustments. Ensure that the Reel is formatted properly for Facebook, and consider adding a captivating caption or additional context. Tap the “Share” button to complete the cross-posting process.
| Reel | Video post |
| Can include music, effects | Music may be muted or unavailable |
| Formatted for mobile screens | Reformatted for Facebook feed |
Sharing Reels to Facebook from Your Profile
To share Instagram Reels on your Facebook profile, follow these steps:
- Open the Instagram app.
- Tap the Reel you want to share.
- Tap the three dots icon below the Reel.
- Select “Share to…”
- Tap the Facebook icon.
- Select “Share Now”.
Posting Reels to Facebook as a Page
If you want to share Instagram Reels on your Facebook Page instead of your profile, you can do so by using the Instagram Reels to Facebook integration. To set this up:
1. On Instagram, tap the three lines in the top right corner.
2. Go to Settings.
3. Tap “Account”.
4. Tap “Sharing to other apps”.
5. Toggle on “Facebook”.
6. Enter your Facebook login information.
7. Select the Facebook Page you want to share Reels to.
8. Tap “Done”.
After setting up the integration, you can share Reels to your Facebook Page by following these steps:
- Open the Instagram app.
- Tap the Reel you want to share.
- Tap the three dots icon below the Reel.
- Select “Share to…”
- Tap the Facebook Page you want to share it to.
- Select “Share Now”.
**Note:** Reels shared to Facebook from a Page will appear in the “Videos” tab of that Page.
Syncing Reels to Facebook
To automatically post your Instagram Reels to Facebook, you need to link your Instagram and Facebook accounts. Here’s how:
- Open the Instagram app and tap on your profile picture in the bottom right corner.
- Tap on the three lines in the top right corner and select “Settings.”
- Scroll down and tap on “Accounts Center.” This will show a list of all the accounts you have linked to your Instagram account.
- Tap on “Add Account” and select Facebook.
- Enter your Facebook login information and tap on “Log in.” Once your accounts are linked, you can choose to automatically post your Instagram Reels to Facebook by following these steps.
Customizing Facebook Sharing Settings
You have various options for customizing how your Reels are shared to Facebook. Here’s how:
- Open the Instagram app and tap on your profile picture in the bottom right corner.
- Tap on the three lines in the top right corner and select “Settings.”
- Scroll down and tap on “Accounts Center.”
- Tap on “Facebook” and then select “Sharing Settings.”
Here you can choose whether or not to post your Reels to Facebook automatically, and you can also choose to post them to a specific Facebook page or group.
| Option | Description |
|---|---|
| Share to Facebook | Toggle this option to turn automatic sharing on or off. |
| Share to | Select the Facebook page or group where you want to post your Reels. |
| Post as | Choose the Instagram account you want to use to post your Reels to Facebook. |
| Caption | Customize the caption that will be used when your Reels are posted to Facebook. |
Once you have selected your sharing settings, tap on “Save” in the top right corner. Your Reels will now be automatically posted to Facebook according to the settings you have chosen.
Connecting Your Instagram and Facebook Accounts
To post Instagram Reels on Facebook, you first need to connect your Instagram and Facebook accounts. Here’s how:
1. Open the Instagram app
On your mobile device, open the Instagram app and tap on your profile picture in the bottom right corner.
2. Tap on the three lines
In the top right corner of your profile page, tap on the three horizontal lines.
3. Tap on “Settings”
In the menu that appears, tap on “Settings.”
4. Scroll down and tap on “Account”
In the Settings menu, scroll down and tap on “Account.”
5. Tap on “Linked Accounts”
In the Account menu, tap on “Linked Accounts.”
6. Tap on “Facebook”
In the Linked Accounts menu, tap on “Facebook.”
7. Enter your Facebook login information
In the pop-up that appears, enter your Facebook login information and tap on “Log in.”
8. Tap on “Allow”
After logging in, tap on “Allow” to authorize Instagram to connect to your Facebook account.
Once your Instagram and Facebook accounts are connected, you can start posting Instagram Reels on Facebook.
Uploading Reels Directly to Facebook
To upload Reels directly to Facebook, follow these steps:
1. Enable Cross-Posting
In your Instagram settings, enable the “Cross-Posting” option for Facebook.
2. Create a Reel on Instagram
Create a Reel on Instagram as usual, selecting the “Reels” option from the Instagram Stories screen.
3. Add a Caption and Hashtags
Write a caption for your Reel and add relevant hashtags to increase its visibility.
4. Select the Facebook Cross-Posting Option
Once you’ve finished creating your Reel, tap the “Share to…” button and select Facebook.
5. Customize Your Facebook Post
| Field | Description |
|---|---|
| Caption | Edit or add a caption for your Reel on Facebook. |
| Privacy | Select the privacy settings for your Reel on Facebook. |
| Audience | Choose the specific Facebook page or group where you want to post the Reel. |
| Add to Story | Option to share the Reel as a Facebook Story. |
| Schedule | Post the Reel immediately or schedule it for a later time. |
After customizing your Facebook post, tap “Post” to share your Reel.
How to Post IG Reels on Facebook
- Create a Reel on Instagram. Open the Instagram app and tap the camera icon in the top left corner. Select "Reels" from the bottom menu. Record or upload your video and add music, effects, and text.
- Share the Reel to Facebook. Once you’ve finished creating your Reel, tap the "Share" button and select "Facebook" from the options. You can choose to share the Reel to your Facebook profile, a group, or a Page.
- Edit the Reel for Facebook (Optional). When you share the Reel to Facebook, you’ll have the option to edit it before posting. You can trim the video, add a caption, and choose a cover image.
- Post the Reel. Tap "Post" to share the Reel on Facebook.
- View the Reel on Facebook. Once the Reel is posted, you can view it on your Facebook profile, in the group or Page where you shared it, or in your Reel tab.
- Best Practices for Posting Reels on Facebook
Best Practices for Posting Reels on Facebook
Here are some tips for getting the most out of your Reels on Facebook:
Use high-quality video.
Reels should be visually appealing, so use high-quality video that is well-lit and in focus.
Keep your Reels short and sweet.
Reels can be up to 60 seconds long, but it’s best to keep them shorter so that you can hold your audience’s attention.
Add music and effects.
Music and effects can help to make your Reels more engaging and fun.
Use a catchy caption.
Your caption should be short and to the point, and it should give viewers a reason to watch your Reel.
Use relevant hashtags.
Hashtags can help people to find your Reels, so use relevant hashtags that are related to your content.
Promote your Reels on other platforms.
Share your Reels on other social media platforms, such as Twitter and LinkedIn, to get more exposure.
Scheduling Reels on Facebook
To schedule Reels on Facebook, follow these steps:
1. Create your Reel in the Instagram app.
2. Tap the three dots in the bottom right corner of the Reel.
3. Select “Share to Facebook”.
4. Toggle on the “Schedule post” option.
5. Select the date and time you want the Reel to be posted.
6. Add a caption and hashtags.
7. Tap “Schedule”.
Your Reel will now be scheduled to be posted on Facebook at the selected date and time.
Note: You can schedule Reels up to 75 days in advance.
Here is a table summarizing the steps for scheduling Reels on Facebook:
| Step | Action |
|---|---|
| 1 | Create your Reel in the Instagram app. |
| 2 | Tap the three dots in the bottom right corner of the Reel. |
| 3 | Select “Share to Facebook”. |
| 4 | Toggle on the “Schedule post” option. |
| 5 | Select the date and time you want the Reel to be posted. |
| 6 | Add a caption and hashtags. |
| 7 | Tap “Schedule”. |
Measuring the Performance of Your Reels on Facebook
It’s important to measure the performance of your reels on Facebook to understand what’s working well and where you can improve. Here are some key metrics to track:
| Metric | Description |
|---|---|
| Engagement | The number of likes, comments, shares, and saves your reel receives. |
| Reach | The number of people who see your reel. |
| Impressions | The number of times your reel is displayed on people’s screens. |
| Views | The number of times your reel is played. |
| Completion rate | The percentage of people who watch your reel until the end. |
| CTR (Click-through rate) | The percentage of people who click on the link in your reel’s caption. |
| Average watch time | The average amount of time people spend watching your reel. |
| Shares | The number of times your reel is shared with others. |
You can track these metrics in Facebook Insights, which provides detailed analytics for your reels. By analyzing your performance, you can identify areas for improvement and create more engaging and effective reels.
Troubleshooting Common Issues
Facebook Not Loading Reels
If Facebook is not loading reels, try the following:
- Check your internet connection.
- Refresh the page.
- Log out and log back into Facebook.
- Try using a different browser or app.
Reels Not Playing
If reels are not playing, try the following:
- Make sure your browser or app is up to date.
- Clear your browser’s cache and cookies.
- Try using a different browser or app.
Reels Not Posting
If reels are not posting, try the following:
- Make sure you have a strong internet connection.
- Try posting the reel again.
- Restart your browser or app.
- Log out and log back into Facebook.
Reels Not Showing in Feed
If reels are not showing in your feed, try the following:
- Make sure you are following the user who posted the reel.
- Check your privacy settings.
- Try refreshing your feed.
- Log out and log back into Facebook.
Reels Disappearing
If reels are disappearing, try the following:
- Check your internet connection.
- Refresh the page.
- Try using a different browser or app.
Reels Not Sharing Right
If reels are not sharing right, try the following:
- Make sure you are sharing the reel with the correct permissions.
- Try sharing the reel again.
- Restart your browser or app.
- Log out and log back into Facebook.
Reels Not Appearing in Search
If reels are not appearing in search, try the following:
- Make sure you are using the correct search terms.
- Try searching for the reel again.
- Restart your browser or app.
- Log out and log back into Facebook.
Reels Not Getting Views
If reels are not getting views, try the following:
- Make sure your reel is interesting and engaging.
- Use relevant hashtags.
- Promote your reel on other social media platforms.
Reels Not Eligible for Monetization
If reels are not eligible for monetization, try the following:
- Make sure your reel meets the eligibility criteria.
- Check your account settings.
- Contact Facebook support.
Post to Groups
In addition to posting your Reels on your Facebook page, you can also share them in relevant Facebook groups. This is a great way to reach a wider audience and get more views on your Reels.
Use Relevant Hashtags
When you post a Reel, be sure to use relevant hashtags. This will help people discover your Reel when they’re searching for content related to your topic.
Add a Cover Image
When you post a Reel, you can add a cover image that will appear when people scroll through their feeds. This is a great way to grab people’s attention and get them to watch your Reel.
Promote Your Reels
Once you’ve posted your Reel, don’t forget to promote it! You can do this by sharing it on your other social media channels, sending it to your email list, or running ads on Facebook.
Additional Tips and Tricks
Tell your viewers what you want them to do, whether it’s to like, comment, share, or visit your website.
The ideal length for a Reel is between 15 and 60 seconds. This will help you keep your viewers engaged and prevent them from getting bored.
Your Reels should be visually appealing in order to grab people’s attention. Use bright colors, clear images, and interesting graphics.
Music can help set the mood and make your Reels more engaging. Just be sure to use music that’s appropriate for your audience and that you have the rights to use.
There are many different ways to create Reels. Experiment with different formats, such as tutorials, behind-the-scenes videos, or product demos, to find what works best for your audience.
Facebook provides analytics for Reels so you can track how they’re performing. This information can help you improve your Reels and get better results.
Posting Reels on a regular basis will help you keep your followers engaged and build an audience for your content.
Collaborating with other creators can help you reach a new audience and create more engaging Reels.
Reels are a great way to share your creativity and connect with your audience. So have fun and enjoy the process!
| Step | How to |
|---|---|
| 1 | Open the Instagram app and create a Reel. |
| 2 | Once you are finished creating your Reel, tap the “Next” button. |
| 3 | On the “Share to” page, tap the “Facebook” icon. |
| 4 | Select the Facebook page or group that you want to share your Reel to. |
| 5 | Tap the “Post” button. |
How to Post Instagram Reels on Facebook
Instagram Reels are a popular type of short-form video that can be shared on both Instagram and Facebook. If you’re looking to cross-post your Reels to Facebook, here’s how to do it:
- Open the Instagram app and create a Reel as usual.
- Once you’re finished creating your Reel, tap the “Next” button.
- On the “Share” screen, toggle the “Share to Facebook” switch to the “On” position.
- Tap the “Share” button to post your Reel to both Instagram and Facebook.
