Your Facebook Boosted Post’s performance, whether good or bad, can be improved by making changes to it. But, it can be difficult for many to learn how to make those changes. However, editing a Boosted Post on Facebook is actually quite simple. In this article, you will learn the steps on how to do just that, so you can make sure your Boosted Posts are performing at their best. Additionally, you will get tips on how to write engaging posts, which will help you create great content that your audience will love.
Before you begin, it’s important to understand the difference between an organic post and a boosted post. Organic posts are posts that you share on your Facebook Page without paying to promote them. Boosted posts, on the other hand, are posts that you pay to promote to a larger audience. By boosting a post, you can reach more people and increase the visibility of your post.
Now that you understand the difference between organic posts and boosted posts, you can begin to understand the steps involved in the editing process.
The first step is to open the Ads Manager Dashboard. You can do this by clicking on the “Ads Manager” link located in the top right-hand corner of your Facebook Page. Once you are in the Ads Manager Dashboard, click on the “Campaigns” tab. This will show you a list of all of your active and inactive campaigns. Find the campaign that contains the boosted post that you want to edit and click on it. Once you are in the campaign, click on the “Ad Sets” tab. This will show you a list of all of the ad sets within the campaign. Find the ad set that contains the boosted post that you want to edit and click on it. Once you are in the ad set, click on the “Ads” tab. This will show you a list of all of the ads within the ad set. Find the boosted post that you want to edit and click on it.
Opening the Post Editor
To begin the editing process, navigate to the post in question on your Facebook page or timeline. Once you have located the post, click on the three dots button in the top right corner of the post.
Updating Post Content
The post editor provides you with ample options to modify your post’s content. You can edit the text, images, or links associated with the post. To make changes to the text, simply click on the text field and make your desired edits. Similarly, you can update images by clicking on the image icon and selecting a new image from your computer.
If you wish to add or remove links, click on the link icon and enter the desired URL. Additionally, you can edit the caption of the post by clicking on the caption field and making your changes.
| Feature | Description |
|---|---|
| Text | Modify the written content of the post. |
| Images | Change the visuals associated with the post. |
| Links | Add or remove hyperlinks. |
| Caption | Edit the explanatory text below the post’s image or video. |
Editing Post Text and Media
Once you’ve boosted a post, you can still edit its text and media, but there are a few limitations.
Editing Post Text
To edit the text of a boosted post, click on the post in Ads Manager and then click on the “Edit Post” button. You can then make changes to the post’s text, including the headline, body copy, and call-to-action. However, you cannot change the post’s targeting or budget.
Editing Post Media
To edit the media of a boosted post, click on the post in Ads Manager and then click on the “Edit Media” button. You can then upload a new image or video, or you can choose an existing image or video from your library. However, you cannot change the post’s text or targeting.
Editing Post Image or Video
To edit the image or video of a boosted post, follow these steps:
| Step | Action |
|---|---|
| 1 | Click on the post in Ads Manager. |
| 2 | Click on the “Edit Media” button. |
| 3 | Click on the “Replace Media” button. |
| 4 | Select the new image or video that you want to use. |
| 5 | Click on the “Save” button. |
Adjusting Targeting Options
Edit the targeting criteria of your boosted post to better reach your desired audience. By refining your targeting, you can increase the effectiveness of your post and reach more people who are likely to be interested in your content.
To adjust your targeting options, follow these steps:
- Log in to your Facebook account and go to the Ads Manager.
- Select the boosted post that you want to edit.
- Click on the “Edit” button.
- In the “Targeting” section, you can refine your audience by:
| Targeting Option | Description |
|---|---|
| Demographics | Target users based on age, gender, education level, relationship status, and more. |
| Interests | Target users based on their interests, such as hobbies, activities, and pages they follow. |
| Behaviors | Target users based on their online behaviors, such as purchase history, device usage, and travel habits. |
| Connections | Target users who are connected to your Page, or who are friends of your Page’s followers. |
| Custom Audience | Target a specific list of users that you have already created, such as email subscribers or website visitors. |
Modifying Budget and Timeline
Once you’ve boosted a post, you can make changes to its budget and timeline. To do so, follow these steps:
- Navigate to the Ads Manager and select the Boosted Post you want to edit.
- Click on the “Edit Post” button located in the top right corner.
- Click on the “Edit Audience & Budget” tab.
- Make the desired changes to the budget or timeline.
- Click on the “Update” button to save your changes.
Budget Options
When editing the budget, you have the following options:
- Increase Budget: Increase the amount of money you’re willing to spend on the boosted post.
- Decrease Budget: Reduce the amount of money you’re willing to spend on the boosted post.
- Set a Daily Budget: Set a daily spending limit for the boosted post.
- Set a Lifetime Budget: Set a total spending limit for the boosted post.
Timeline Options
When editing the timeline, you have the following options:
| Option | Description |
|---|---|
| Start Date | Set the date on which the boosted post will start running. |
| End Date | Set the date on which the boosted post will stop running. |
| Schedule | Set a specific time frame during which the boosted post will run. |
Optimizing Visuals for Enhanced Engagement
Visuals play a pivotal role in capturing attention and driving engagement on Facebook. Here are some strategies to optimize your visuals for maximum impact:
1. Use High-Quality Images and Videos:
Choose images and videos that are crisp, clear, and vibrant. Avoid blurry or low-resolution content.
2. Choose Eye-Catching Colors:
Select colors that stand out and complement your brand image. Bright and bold colors tend to draw more attention.
3. Consider Aspect Ratio:
Different platforms have different aspect ratios for images and videos. Ensure your visuals fit the recommended dimensions for optimal viewing.
4. Add Eye-Catching Text:
Overlay your images and videos with brief, captivating headlines or calls-to-action. Keep your text concise and easy to read.
5. Use Creative Filters and Effects:
Experiment with filters and effects to add visual depth and interest. Avoid overusing them, as it can detract from the overall impact.
6. Consider Different Image Sizes:
Create visuals in different sizes to optimize for various placements, such as cover photos, profile pictures, and in-feed ads.
7. Test and Experiment:
Test different visual combinations to determine what resonates most with your audience. Run A/B tests to gather data and optimize your approach.
8. Follow Facebook’s Image Guidelines:
Facebook has specific guidelines for image optimization. Refer to their guidelines to ensure your visuals meet the platform’s standards and maximize reach.
Tracking Post Performance and Making Adjustments
Once you’ve boosted a post, it’s important to track its performance and make adjustments as needed. Here are some key metrics to monitor:
- Reach: The number of people who have seen your post
- Engagement: The number of people who have liked, commented, or shared your post
- Clicks: The number of people who have clicked on the link in your post
- Conversions: The number of people who have taken a desired action, such as making a purchase or signing up for a newsletter
You can track these metrics in the Facebook Ads Manager. Once you’ve identified areas where your post could be improved, you can make adjustments accordingly. For example, if your post is not reaching a large enough audience, you could try increasing your budget or targeting a different audience.
Here are 9 additional tips for editing a boosted post on Facebook:
- Change the target audience.
- Adjust the budget.
- Edit the post copy.
- Update the image or video.
- Add or remove a call to action.
- Change the end date.
- Pause or resume the boost.
- Delete the boost.
- Duplicate the boost.
By following these tips, you can ensure that your boosted posts are performing at their best.
Finalizing the Edited Boosted Post
Once you’ve made all the necessary changes to your boosted post, it’s time to finalize your edits and publish the updated version. Follow these steps to complete the process:
1. Preview the Changes
Before publishing the edited post, take a moment to preview the changes you’ve made. This will give you a chance to ensure that everything looks as intended and that you’re satisfied with the final product.
2. Update the Budget and Duration
If you wish to adjust the budget or duration of your boosted post, now is the time to do so. You can modify these settings to optimize the reach and impact of your campaign.
3. Target Audience Refinement
Consider refining your target audience to ensure that your boosted post reaches the most relevant individuals. You can adjust the demographics, interests, and behaviors of your target group to enhance the effectiveness of your campaign.
4. Save the Changes
Once you’re satisfied with all the edits and adjustments, click the “Save” button to save your changes. This will update the boosted post with the new settings and content you’ve provided.
5. Publish the Updated Post
Once you’ve saved your changes, the updated boosted post will be published. It will begin running on Facebook and reaching your target audience.
6. Monitor the Performance
After publishing the edited boosted post, it’s important to monitor its performance. Track metrics such as reach, engagement, and website traffic to gauge the effectiveness of your campaign and make any necessary adjustments along the way.
7. Promote the Post
Consider promoting the edited boosted post through other channels to amplify its reach. You can share it on your Facebook page, other social media platforms, and through email campaigns.
8. Engage with Your Audience
Engage with your audience by responding to comments and managing any feedback or questions that arise on your boosted post. This helps build relationships and foster a sense of community.
9. Adjust the Campaign
Based on the performance of your boosted post, you may need to make adjustments to the campaign over time. This could include fine-tuning the target audience, revising the ad copy, or adjusting the budget.
10. Analyze the Results
Once the boosted post campaign concludes, take time to analyze the results. This will provide you with insights into the effectiveness of your strategy and help you make data-driven decisions for future campaigns.
How To Edit A Boosted Post On Facebook
To edit a boosted post on Facebook, follow these steps:
- Go to your Facebook page and click on the “Publishing Tools” tab.
- Click on the “Posts” tab and then find the boosted post that you want to edit.
- Click on the “Edit” button and make the necessary changes.
- Click on the “Save” button to save your changes.
People Also Ask
How do I stop a boosted post on Facebook?
To stop a boosted post on Facebook, follow these steps:
- Go to your Facebook page and click on the “Publishing Tools” tab.
- Click on the “Posts” tab and then find the boosted post that you want to stop.
- Click on the “Stop Boost” button.
How do I edit the audience for a boosted post on Facebook?
To edit the audience for a boosted post on Facebook, follow these steps:
- Go to your Facebook page and click on the “Publishing Tools” tab.
- Click on the “Posts” tab and then find the boosted post that you want to edit.
- Click on the “Edit Audience” button.
- Make the necessary changes to the audience.
- Click on the “Save” button to save your changes.
How do I lower the budget for a boosted post on Facebook?
To lower the budget for a boosted post on Facebook, follow these steps:
- Go to your Facebook page and click on the “Publishing Tools” tab.
- Click on the “Posts” tab and then find the boosted post that you want to edit.
- Click on the “Edit Budget” button.
- Enter the new budget.
- Click on the “Save” button to save your changes.
